Less than a decade ago, invisible Orthodontics was still considered as a luxurious expensive service available exclusively at clinics. With today’s digital dentistry technology, we believe that invisible Orthodontics should be affordable and reachable for everybody.

Global European team

People Working in Open Office

2010 - 2014

As a well established business,  together with our partners in France, we were offering invisible aligners services, exclusively to clinics that we have trained.

2015 - 2016

We have started the expansion of our invisible aligners services across clinics in Europe.


We have created Straight Teeth Invisible concept which no longer requires customers going through the clinic and get all of the treatment online through our unique system and process.


We have launched Straight Teeth Invisible concept in Europe.

Our team was formed to guarantee the best results for our patients. Our partner lab being established in Europe, our team includes orthodontists and lab technicians from that are specialised in aligners, as well as multi-language speaking customer services.

Jean Paul Elage

Executive Consultant

Orthodontics Business Expert

Dr. Philip Elage , Medical Director_edit
Dr. Philippe Elage

Medical Director 

Dentist - Dental Surgery Professor

Dr. Moe Halawy

 Orthodontist Consultant